Is LinkedIn video worth it for founders in 2026?

For most B2B founders, yes. LinkedIn has been actively pushing video, your buyers are already there, and far fewer founders post video than text, so there’s less competition for attention. The founders who do well keep it simple: short vertical clips, captions on, one useful point per video, posted every week.

What LinkedIn has said about video

In January 2025, a LinkedIn representative told Digiday that total video viewership on the platform was up 36% year over year, and that video creation was growing at twice the rate of other post formats. LinkedIn’s earnings highlights also reported 34% year-over-year growth in video uploads for its fiscal fourth quarter of 2024.

Marketers are already there. In Wyzowl’s 2026 survey, 70% of video marketers said they used LinkedIn for video, second only to YouTube, and 50% called it effective.

Why it suits founders in particular

• Your buyers are there in work mode. They’re thinking about their business while they scroll.
• Text-heavy feeds make video stand out. A face in a feed of paragraphs catches the eye.
• Comments are professional. Discussions under a founder video often turn into conversations with real prospects.
• It builds on your writing. Founders who already post text can turn their best posts into videos. See whether B2B founders should make short-form video.

What works on LinkedIn video

1. Vertical or square, under two minutes. Most people watch on their phones.
2. Captions burned in. Plenty of people watch at their desk with the sound off.
3. A hook that names a business problem. “Why your best salesperson might be slowing your pipeline” beats “Quick thoughts on sales.”
4. One point per video. Make the point, give one example, stop.
5. A caption that adds context. A short written version of the idea helps people who never press play.
6. Quick replies to comments. The conversation under the video is where the business happens.

Where LinkedIn video falls short

LinkedIn isn’t built for viral reach the way Reels or TikTok can be, and audiences are smaller. For B2B that’s fine: fifty views from the right heads of operations beat 50,000 from the wrong people. Judge LinkedIn video on conversations and enquiries, not view counts; see which video metrics matter for founders.

You don’t need separate videos for LinkedIn either. A clean version of the clip you post elsewhere works, as long as it’s uploaded natively: see whether to post the same video on every platform.

Posting video every week without it taking over

The founders who get results from LinkedIn video post every week for months, and that’s the hard part. The DIY route is to batch-record a month of clips in one session and schedule them.

Dopameme runs this for founders: one recording session becomes a month of edited, captioned LinkedIn videos, published on schedule. Either way, showing up every week matters more than production value.

Bottom line

LinkedIn video is worth it for most B2B founders: the platform reported a 36% rise in video viewership and video creation growing twice as fast as other formats, and your buyers are already there. Keep videos short and captioned, lead with a business problem, stick to one point and judge the results by conversations rather than views.

Sources: Digiday: LinkedIn’s video push appears to be working in 2025; Wyzowl: Video Marketing Statistics 2026.