[{"author":"Talha Abrar","category":"Measuring results","content":"Views are the least useful number on the dashboard for a founder. The ones that matter are retention (how long people keep watching), shares and saves, profile visits, and the conversations and enquiries your videos lead to. Views tell you how many people saw the start. The others tell you whether …","date":"2026-10-18","description":"For founders, the numbers that matter most are retention, shares and saves, profile visits, and the conversations and enquiries videos lead to. Views are a useful early signal but a poor measure of business results, even though views and engagement are what most businesses track.","tags":["video metrics","retention","video analytics","founder content ROI"],"title":"Which video metrics actually matter for a founder: views, watch time, or something else?","url":"https://thefounderscut.com/which-video-metrics-matter-for-founders/"},{"author":"Salaar Ahmed Khan","category":"Platforms","content":"If you can only do one, start with short clips: they\u0026amp;rsquo;re the fastest to make, the easiest to test and they work on every platform. If you can commit to one longer recording a month, the strongest setup is a video podcast or YouTube show that you cut into short clips. That way one session feeds …","date":"2026-10-18","description":"If you can only do one, start with short clips: they are the fastest to make and test and they work on every platform. If you can commit to one longer recording a month, record a video podcast or YouTube show and cut it into short clips, since YouTube is now the service used most often by US weekly podcast listeners.","tags":["founder podcast","YouTube","short clips","content repurposing"],"title":"Should a founder start a podcast, a YouTube channel, or just post short clips?","url":"https://thefounderscut.com/podcast-vs-youtube-vs-short-clips-for-founders/"},{"author":"Talha Abrar","category":"Platforms","content":"Yes, post the same core video everywhere, but give each platform a clean, native upload rather than a copy with another app\u0026amp;rsquo;s logo on it. Instagram has said it\u0026amp;rsquo;s less likely to recommend content with noticeable watermarks, and every platform rewards videos that feel made for it. One …","date":"2026-10-18","description":"Yes, you can post the same core video across platforms, but upload a clean, native version to each one: no other app's watermark, the right length, and a caption written for that audience. Instagram says it is less likely to recommend content with noticeable watermarks or reels that were already posted on Instagram.","tags":["cross-posting","repurposing video","Instagram Reels","YouTube Shorts"],"title":"Should a founder post the same video on TikTok, Reels, Shorts and LinkedIn?","url":"https://thefounderscut.com/should-founders-post-the-same-video-on-every-platform/"},{"author":"Talha Abrar","category":"Formats and hooks","content":"Choose one recurring problem your buyers care about, give it a fixed name and structure, and publish episodes on a schedule people can predict. \u0026amp;ldquo;Pricing Teardown,\u0026amp;rdquo; \u0026amp;ldquo;One Contract Clause a Week\u0026amp;rdquo; and \u0026amp;ldquo;Founder Mistakes\u0026amp;rdquo; all work because the viewer knows exactly what …","date":"2026-10-18","description":"Pick one recurring problem your buyers care about, give it a fixed name and structure, and publish episodes on a predictable schedule. A series turns one-off viewers into repeat viewers, and repeat viewing matters because platforms weigh a viewer's history with the person who posted when deciding what to show them.","tags":["video series","content format","founder content","audience building"],"title":"How do founders turn their expertise into a video series people come back for?","url":"https://thefounderscut.com/how-to-turn-founder-expertise-into-a-video-series/"},{"author":"Talha Abrar","category":"Formats and hooks","content":"Trending sounds and memes can work for founders, but only as a way of delivering a real point, never as the point itself. A meme that captures a frustration your buyers know well can travel further than a straight explainer and still make you look sharp. A trend with nothing to say about your …","date":"2026-10-17","description":"Trending sounds and memes can help a founder reach new people, but only when the joke carries a real point about your industry that buyers would want to share. Use them sparingly, roughly one in five videos, and keep your core content focused on the expertise people follow you for.","tags":["trending audio","memes","founder content","Reels strategy"],"title":"Should founders use trending sounds and memes, or does it make them look unserious?","url":"https://thefounderscut.com/should-founders-use-trending-sounds-and-memes/"},{"author":"Salaar Ahmed Khan","category":"Platforms","content":"Instagram can be worth it for B2B founders, particularly those selling to other founders, small businesses, agencies, creatives or younger professionals. It\u0026amp;rsquo;s widely used, marketers rate it highly for video, and Reels are designed to show your videos to people who don\u0026amp;rsquo;t follow you yet. …","date":"2026-10-17","description":"Instagram can be worth it for B2B founders, especially those selling to other founders, small businesses, creatives or younger professionals. Half of US adults use it, marketers rate it the second most effective video platform after YouTube, and Reels are built to show new videos to people who don't follow you yet.","tags":["Instagram","Instagram Reels","B2B founders","platform strategy"],"title":"Is Instagram worth it for a B2B founder, or is it only for consumer brands?","url":"https://thefounderscut.com/is-instagram-worth-it-for-b2b-founders/"},{"author":"Salaar Ahmed Khan","category":"Getting on camera","content":"Make videos about your buyer\u0026amp;rsquo;s problem, not your product. Nobody wants a video about reconciliation software, but finance leads will watch one about the three mistakes that make month-end close take two weeks. A \u0026amp;ldquo;boring\u0026amp;rdquo; product almost always sits next to an expensive, frustrating …","date":"2026-10-17","description":"Stop making videos about the product and make them about the buyer's problem: the costly mistakes, the confusing decisions and the myths in your industry. Most buyers aren't shopping at any given moment, so the job of a video is to be useful and memorable now, so you're the obvious choice when they are.","tags":["B2B video","technical founders","content ideas","thought leadership"],"title":"How do you make interesting videos when your product is boring or highly technical?","url":"https://thefounderscut.com/how-to-make-videos-about-a-boring-or-technical-product/"},{"author":"Talha Abrar","category":"The case for video","content":"AI avatars can take over some routine video work, but they can\u0026amp;rsquo;t replace you in the content meant to build trust. The point of founder-led video is that it\u0026amp;rsquo;s really you: your judgment, your delivery, your face standing behind the claim. A clone of you saying things you never recorded …","date":"2026-10-17","description":"AI avatars can handle some routine videos, like training, translations and simple walkthroughs, but they can't replace the founder in content meant to build trust. The founder's real judgment is the whole point of founder-led video, and YouTube requires creators to disclose realistic AI content that makes a real person appear to say something they didn't.","tags":["AI avatars","AI video","founder-led video","trust"],"title":"Can AI avatars and voice clones replace a founder on camera?","url":"https://thefounderscut.com/can-ai-avatars-replace-a-founder-on-camera/"},{"author":"Talha Abrar","category":"Getting on camera","content":"You need less than you think: the phone you already own, a clip-on microphone and soft light from a window or a single lamp. That covers almost every short founder video. Spend money on sound first and light second; a better camera is the last upgrade that matters.\nWhy quality still matters Polish …","date":"2026-10-16","description":"A recent smartphone, a clip-on microphone and soft light from a window or one lamp are enough for almost all founder video. Sound and light do more for perceived quality than a better camera, and perceived quality matters: 89% of consumers say video quality affects how much they trust a brand.","tags":["video equipment","filming setup","founder video","audio"],"title":"What equipment does a founder actually need to film good videos?","url":"https://thefounderscut.com/what-equipment-does-a-founder-need-to-film-video/"},{"author":"Salaar Ahmed Khan","category":"Platforms","content":"TikTok isn\u0026amp;rsquo;t a waste of time for every B2B founder, but it\u0026amp;rsquo;s rarely the right first platform. It skews young and entertainment-first, and marketers rate it below most other video channels. If your buyers are under 35, or your product is easy to show on screen, it can work. For most B2B …","date":"2026-10-16","description":"Not always, but it is rarely the right first platform. TikTok skews young, with roughly half of 18 to 29 year olds using it daily versus 5% of adults over 65, and only 29% of video marketers call it effective. For most B2B founders it works best as a secondary channel fed by videos already made for LinkedIn or Instagram.","tags":["TikTok","B2B founders","platform strategy","short-form video"],"title":"Is TikTok a waste of time for a B2B founder?","url":"https://thefounderscut.com/is-tiktok-worth-it-for-b2b-founders/"},{"author":"Talha Abrar","category":"Formats and hooks","content":"For most founder videos, 30 to 90 seconds is the sweet spot: long enough to make one clear point, short enough that people finish. The platforms now allow short-form videos of up to three minutes, so length is your choice rather than a technical limit. The real rule is that a video should be exactly …","date":"2026-10-16","description":"Most founder videos work best between 30 and 90 seconds: long enough to make one clear point, short enough that people finish. YouTube Shorts and Instagram Reels now allow up to three minutes, so length is a choice, and the rule is to make each video exactly as long as its single idea needs.","tags":["video length","YouTube Shorts","Instagram Reels","short-form video"],"title":"How long should a founder's short-form video be?","url":"https://thefounderscut.com/how-long-should-a-founder-video-be/"},{"author":"Salaar Ahmed Khan","category":"The case for video","content":"Faceless video can work for a B2B brand, especially for tutorials, screen recordings and data explainers. But if the goal is founder-led growth, showing your face is hard to beat, because people follow and trust a person faster than a logo or an anonymous voice-over. For most founders the practical …","date":"2026-10-16","description":"Faceless videos work well for tutorials, screen demos and data explainers, but a founder's face builds recognition and trust faster, and recognition is what founder-led growth runs on. The practical answer for most founders is a mix: faceless formats for teaching, face-to-camera clips for opinions and stories.","tags":["faceless video","founder on camera","B2B video","personal brand"],"title":"Can faceless videos work for a B2B brand, or does the founder need to show their face?","url":"https://thefounderscut.com/faceless-video-or-founder-on-camera/"},{"author":"Talha Abrar","category":"Measuring results","content":"Most of the time, the video is losing its first test. Platforms like Instagram show a new video to a small group of people first and only push it wider if that group watches, shares and engages. If the first few seconds don\u0026amp;rsquo;t hold them, the video stalls in the low hundreds. The usual causes …","date":"2026-10-15","description":"Usually because the video loses the small test audience that platforms like Instagram show new videos to first, so it never gets pushed any further. The common causes are a slow hook, a vague topic, a video longer than its idea, watermarks or low quality, and inconsistent posting. Fix the first three seconds before anything else.","tags":["low views","video algorithm","Instagram Reels","short-form video"],"title":"Why are my founder videos getting almost no views?","url":"https://thefounderscut.com/why-are-my-founder-videos-getting-no-views/"},{"author":"Salaar Ahmed Khan","category":"Getting on camera","content":"Most founders do best with a hybrid: write the opening line and the closing line word for word, and speak the middle from bullet points. Full scripts and teleprompters often sound read, and pure improvising tends to wander before it gets to the point. Put most of your preparation into the opening, …","date":"2026-10-15","description":"Most founders do best with a hybrid: write the opening line and the closing line word for word, and speak the middle from three bullet points. Full scripts and teleprompters can sound read, while pure improvising tends to ramble and bury the point, and the opening seconds decide whether most people keep watching.","tags":["video scripts","teleprompter","founder video","public speaking"],"title":"Should founders script their videos, use a teleprompter, or speak off the cuff?","url":"https://thefounderscut.com/should-founders-script-their-videos/"},{"author":"Salaar Ahmed Khan","category":"The case for video","content":"YouTube is worth it for a B2B founder who can commit for a year or more, and usually not worth it for one who needs pipeline next quarter. It\u0026amp;rsquo;s the most widely used video platform, and its videos keep getting found long after you post them, which no feed-based platform can match. The tradeoff …","date":"2026-10-15","description":"YouTube is worth it for B2B founders who can commit for at least a year, because it is the most widely used video platform and its videos keep getting found long after they are posted. It builds slowly, so it works best alongside faster channels like LinkedIn, with each long video cut into short clips.","tags":["YouTube","B2B founders","long-form video","video strategy"],"title":"Is YouTube worth it for a B2B founder, or is it too slow to pay off?","url":"https://thefounderscut.com/is-youtube-worth-it-for-b2b-founders/"},{"author":"Talha Abrar","category":"Formats and hooks","content":"Open with the most interesting thing you\u0026amp;rsquo;re going to say, in one sentence, with no warm-up. A good founder hook names a problem the viewer has, promises a specific payoff or makes a claim they didn\u0026amp;rsquo;t expect. Drop the \u0026amp;ldquo;Hi, I\u0026amp;rsquo;m\u0026amp;hellip;\u0026amp;rdquo; and the \u0026amp;ldquo;In this …","date":"2026-10-15","description":"A good hook states a problem, a specific payoff or a surprising claim in the first sentence, with no introduction. Say it inside three seconds, back it with something visual and make sure the video delivers on it, because the opening seconds decide whether most people keep watching and whether the platform shows the video to more people.","tags":["video hooks","short-form video","retention","founder content"],"title":"How do you write a hook for a founder video that stops people scrolling?","url":"https://thefounderscut.com/how-to-write-a-hook-for-a-founder-video/"},{"author":"Talha Abrar","category":"Formats and hooks","content":"The formats that consistently work for founders are opinion takes, quick explainers, customer stories, myth-busters, straight answers to buyer questions and behind-the-scenes clips. You don\u0026amp;rsquo;t need all of them. Pick four or five and rotate, so your feed teaches, persuades and builds trust …","date":"2026-10-14","description":"The formats that work best for founders are opinion takes, quick explainers, customer stories, myth-busters, answers to real buyer questions and behind-the-scenes clips. Rotate four or five so your feed teaches, persuades and builds trust, instead of repeating one format until people tune out.","tags":["short-form video formats","founder content","video ideas","Reels"],"title":"What types of short-form videos should a founder make?","url":"https://thefounderscut.com/best-short-form-video-formats-for-founders/"},{"author":"Salaar Ahmed Khan","category":"The case for video","content":"Text posts are enough to build a reputation, but they\u0026amp;rsquo;re slower at building trust than video, because a buyer can\u0026amp;rsquo;t see or hear you in a paragraph. Most B2B founders should keep writing and add one or two short videos a week, built from the ideas that already worked in text. You …","date":"2026-10-14","description":"Text posts can build a founder's reputation, but short-form video builds trust faster because buyers can see and hear you, and most people say they prefer short video for learning about a product. For most B2B founders the answer is both: keep writing, and turn your strongest ideas into one or two short videos a week.","tags":["short-form video","B2B founders","LinkedIn video","founder-led content"],"title":"Should a B2B founder make short-form video, or are text posts enough?","url":"https://thefounderscut.com/should-b2b-founders-make-short-form-video/"},{"author":"Salaar Ahmed Khan","category":"Platforms","content":"For most B2B founders, yes. LinkedIn has been actively pushing video, your buyers are already there, and far fewer founders post video than text, so there\u0026amp;rsquo;s less competition for attention. The founders who do well keep it simple: short vertical clips, captions on, one useful point per video, …","date":"2026-10-14","description":"Yes, for most B2B founders. LinkedIn has been pushing video, reporting a 36% rise in video viewership and video creation growing at twice the rate of other formats, and your buyers are already on the platform. Keep videos short, captioned and built around one useful point, and judge them by conversations rather than views.","tags":["LinkedIn video","B2B founders","founder-led content","LinkedIn strategy"],"title":"Is LinkedIn video worth it for founders in 2026?","url":"https://thefounderscut.com/is-linkedin-video-worth-it-for-founders/"},{"author":"Salaar Ahmed Khan","category":"Getting on camera","content":"Almost nobody is comfortable on camera at first. The founders who look natural got there through repetition, not personality: they filmed far more takes than they posted, talked to one specific person instead of \u0026amp;ldquo;an audience,\u0026amp;rdquo; and started with formats that took the pressure off. Treat …","date":"2026-10-14","description":"Founders get comfortable on camera through repetition, not confidence: talk to one specific person, use bullet prompts instead of a script, record each idea a few times, batch your sessions and don't pick apart your first recordings. The discomfort is normal; about a third of Americans say they are afraid of public speaking.","tags":["on-camera confidence","founder video","camera shy","recording tips"],"title":"I hate being on camera. How do founders get comfortable filming themselves?","url":"https://thefounderscut.com/how-founders-get-comfortable-on-camera/"}]