https://thefounderscut.com/categories/platforms/Recent content in Platforms on The Founder's CutHugoen-USSun, 18 Oct 2026 00:00:00 +0500https://thefounderscut.com/should-founders-post-the-same-video-on-every-platform/Sun, 18 Oct 2026 00:00:00 +0500https://thefounderscut.com/should-founders-post-the-same-video-on-every-platform/<p>Yes, post the same core video everywhere, but give each platform a clean, native upload rather than a copy with another app&rsquo;s logo on it. Instagram has said it&rsquo;s less likely to recommend content with noticeable watermarks, and every platform rewards videos that feel made for it. One recording, several tailored uploads, is the efficient middle ground.</p> <h2 id="what-the-platforms-say">What the platforms say</h2> <p>Instagram&rsquo;s guidance for creators says it is less likely to recommend reposts of a reel that&rsquo;s already on Instagram, content with noticeable watermarks, and accounts that mainly collect and reshare other people&rsquo;s content. Adam Mosseri&rsquo;s ranking explainer also lists watermarked and low-resolution reels among the ones it makes less visible.</p>https://thefounderscut.com/podcast-vs-youtube-vs-short-clips-for-founders/Sun, 18 Oct 2026 00:00:00 +0500https://thefounderscut.com/podcast-vs-youtube-vs-short-clips-for-founders/<p>If you can only do one, start with short clips: they&rsquo;re the fastest to make, the easiest to test and they work on every platform. If you can commit to one longer recording a month, the strongest setup is a video podcast or YouTube show that you cut into short clips. That way one session feeds both a long-form library and all your short-form channels.</p> <h2 id="how-the-options-compare">How the options compare</h2> <table> <thead> <tr> <th>Option</th> <th>Effort</th> <th>Speed to results</th> <th>Best for</th> </tr> </thead> <tbody> <tr> <td>Short clips only</td> <td>Low</td> <td>Fastest</td> <td>Testing ideas, building a habit, reaching new people</td> </tr> <tr> <td>YouTube channel</td> <td>High</td> <td>Slow, but it compounds</td> <td>Search, explainers, deep trust</td> </tr> <tr> <td>Video podcast</td> <td>Medium to high</td> <td>Slow</td> <td>Relationships with guests, longer conversations</td> </tr> <tr> <td>Podcast plus clips</td> <td>Medium, since one session feeds both</td> <td>Medium</td> <td>Founders who can commit monthly</td> </tr> </tbody> </table> <h2 id="the-case-for-a-podcast">The case for a podcast</h2> <p>Podcasts are mainstream now. Edison Research&rsquo;s Infinite Dial 2025 found that 55% of Americans aged 12 and over are monthly podcast consumers, and 51% have watched a podcast, not just listened to one. Guests are a hidden benefit: inviting a potential client or partner onto your show is one of the friendliest ways to start a relationship.</p>https://thefounderscut.com/is-instagram-worth-it-for-b2b-founders/Sat, 17 Oct 2026 00:00:00 +0500https://thefounderscut.com/is-instagram-worth-it-for-b2b-founders/<p>Instagram can be worth it for B2B founders, particularly those selling to other founders, small businesses, agencies, creatives or younger professionals. It&rsquo;s widely used, marketers rate it highly for video, and Reels are designed to show your videos to people who don&rsquo;t follow you yet. It&rsquo;s a weaker fit when your buyers are senior people in traditional industries who rarely open the app.</p> <h2 id="who-uses-instagram">Who uses Instagram</h2> <p>Pew Research Center&rsquo;s 2025 survey found that 50% of US adults use Instagram. Usage falls with age: eight in ten adults aged 18 to 29 use it, compared with 19% of those 65 and older.</p>https://thefounderscut.com/is-tiktok-worth-it-for-b2b-founders/Fri, 16 Oct 2026 00:00:00 +0500https://thefounderscut.com/is-tiktok-worth-it-for-b2b-founders/<p>TikTok isn&rsquo;t a waste of time for every B2B founder, but it&rsquo;s rarely the right first platform. It skews young and entertainment-first, and marketers rate it below most other video channels. If your buyers are under 35, or your product is easy to show on screen, it can work. For most B2B founders it&rsquo;s best as a secondary channel, fed by videos you&rsquo;re already making.</p> <h2 id="who-is-actually-on-tiktok">Who is actually on TikTok</h2> <p>Pew Research Center&rsquo;s 2025 survey found that 37% of US adults use TikTok, and 24% use it every day. The age split is sharp: roughly half of adults aged 18 to 29 go on TikTok daily, compared with 5% of those 65 and older.</p>https://thefounderscut.com/is-linkedin-video-worth-it-for-founders/Wed, 14 Oct 2026 00:00:00 +0500https://thefounderscut.com/is-linkedin-video-worth-it-for-founders/<p>For most B2B founders, yes. LinkedIn has been actively pushing video, your buyers are already there, and far fewer founders post video than text, so there&rsquo;s less competition for attention. The founders who do well keep it simple: short vertical clips, captions on, one useful point per video, posted every week.</p> <h2 id="what-linkedin-has-said-about-video">What LinkedIn has said about video</h2> <p>In January 2025, a LinkedIn representative told Digiday that total video viewership on the platform was up 36% year over year, and that video creation was growing at twice the rate of other post formats. LinkedIn&rsquo;s earnings highlights also reported 34% year-over-year growth in video uploads for its fiscal fourth quarter of 2024.</p>