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LinkedIn, YouTube, TikTok, Instagram and podcasts: where founder video actually works.
If you can only do one, start with short clips: they are the fastest to make and test and they work on every platform. If you can commit to one longer recording a month, record a video podcast or YouTube show and cut it into short clips, since YouTube is now the service used most often by US weekly podcast listeners.
Salaar Ahmed Khan 3 min
Yes, you can post the same core video across platforms, but upload a clean, native version to each one: no other app's watermark, the right length, and a caption written for that audience. Instagram says it is less likely to recommend content with noticeable watermarks or reels that were already posted on Instagram.
Talha Abrar 3 min
Instagram can be worth it for B2B founders, especially those selling to other founders, small businesses, creatives or younger professionals. Half of US adults use it, marketers rate it the second most effective video platform after YouTube, and Reels are built to show new videos to people who don't follow you yet.
Salaar Ahmed Khan 3 min
Not always, but it is rarely the right first platform. TikTok skews young, with roughly half of 18 to 29 year olds using it daily versus 5% of adults over 65, and only 29% of video marketers call it effective. For most B2B founders it works best as a secondary channel fed by videos already made for LinkedIn or Instagram.
Salaar Ahmed Khan 3 min
Yes, for most B2B founders. LinkedIn has been pushing video, reporting a 36% rise in video viewership and video creation growing at twice the rate of other formats, and your buyers are already on the platform. Keep videos short, captioned and built around one useful point, and judge them by conversations rather than views.
Salaar Ahmed Khan 3 min