https://thefounderscut.com/categories/measuring-results/Recent content in Measuring results on The Founder's CutHugoen-USSun, 18 Oct 2026 00:00:00 +0500https://thefounderscut.com/which-video-metrics-matter-for-founders/Sun, 18 Oct 2026 00:00:00 +0500https://thefounderscut.com/which-video-metrics-matter-for-founders/<p>Views are the least useful number on the dashboard for a founder. The ones that matter are retention (how long people keep watching), shares and saves, profile visits, and the conversations and enquiries your videos lead to. Views tell you how many people saw the start. The others tell you whether the right people cared.</p> <h2 id="what-most-businesses-measure-and-why-it-isnt-enough">What most businesses measure, and why it isn&rsquo;t enough</h2> <p>In Wyzowl&rsquo;s 2026 survey, views (67%) and engagement (63%) were the most common ways businesses measured video success. Both are easy to read and both can mislead a founder. A video with 50,000 views from the wrong audience is worth less than one with 900 views that led to three sales calls.</p>https://thefounderscut.com/why-are-my-founder-videos-getting-no-views/Thu, 15 Oct 2026 00:00:00 +0500https://thefounderscut.com/why-are-my-founder-videos-getting-no-views/<p>Most of the time, the video is losing its first test. Platforms like Instagram show a new video to a small group of people first and only push it wider if that group watches, shares and engages. If the first few seconds don&rsquo;t hold them, the video stalls in the low hundreds. The usual causes are a slow hook, a vague topic, too much length and technical problems like watermarks or low resolution.</p>