Section
Nerves, scripts, gear and what to say when your product is hard to film.
Stop making videos about the product and make them about the buyer's problem: the costly mistakes, the confusing decisions and the myths in your industry. Most buyers aren't shopping at any given moment, so the job of a video is to be useful and memorable now, so you're the obvious choice when they are.
Salaar Ahmed Khan 3 min
A recent smartphone, a clip-on microphone and soft light from a window or one lamp are enough for almost all founder video. Sound and light do more for perceived quality than a better camera, and perceived quality matters: 89% of consumers say video quality affects how much they trust a brand.
Talha Abrar 3 min
Most founders do best with a hybrid: write the opening line and the closing line word for word, and speak the middle from three bullet points. Full scripts and teleprompters can sound read, while pure improvising tends to ramble and bury the point, and the opening seconds decide whether most people keep watching.
Salaar Ahmed Khan 3 min
Founders get comfortable on camera through repetition, not confidence: talk to one specific person, use bullet prompts instead of a script, record each idea a few times, batch your sessions and don't pick apart your first recordings. The discomfort is normal; about a third of Americans say they are afraid of public speaking.
Salaar Ahmed Khan 3 min