Section
The formats, openings and lengths that keep people watching a founder.
Pick one recurring problem your buyers care about, give it a fixed name and structure, and publish episodes on a predictable schedule. A series turns one-off viewers into repeat viewers, and repeat viewing matters because platforms weigh a viewer's history with the person who posted when deciding what to show them.
Talha Abrar 3 min
Trending sounds and memes can help a founder reach new people, but only when the joke carries a real point about your industry that buyers would want to share. Use them sparingly, roughly one in five videos, and keep your core content focused on the expertise people follow you for.
Talha Abrar 3 min
Most founder videos work best between 30 and 90 seconds: long enough to make one clear point, short enough that people finish. YouTube Shorts and Instagram Reels now allow up to three minutes, so length is a choice, and the rule is to make each video exactly as long as its single idea needs.
Talha Abrar 3 min
A good hook states a problem, a specific payoff or a surprising claim in the first sentence, with no introduction. Say it inside three seconds, back it with something visual and make sure the video delivers on it, because the opening seconds decide whether most people keep watching and whether the platform shows the video to more people.
Talha Abrar 4 min
The formats that work best for founders are opinion takes, quick explainers, customer stories, myth-busters, answers to real buyer questions and behind-the-scenes clips. Rotate four or five so your feed teaches, persuades and builds trust, instead of repeating one format until people tune out.
Talha Abrar 3 min